Cabbge vs Otterly.
Country-level AI search visibility tracking. Honest comparison, current as of 2026. Where they win, where we win, when to pick which.
Otterly is built for international marketing teams, agencies tracking many domains. Pricing starts around $29/mo (Lite, 15 prompts). Cabbge is for indie founders, bootstrapped SaaS, ecom and Shopify operators, and small marketing teams. Self-serve from $49/mo with execution (schema, FAQs, GEO-scored articles, outreach kit) included at every tier.
Honest list of what Otterly does well or has that we don't.
- ○Cheaper entry point at $29/mo
- ○Country-level segmentation
- ○Looker Studio export
- ○Established brand with 25k+ users
Where we beat them, in concrete terms.
- ●Execution included — schema generator + FAQ generator + full article writer at every paid tier
- ●All 5 engines included at $50 — Otterly Lite is $29 but only 15 prompts and no Gemini
- ●Free public grader with shareable permalink + embed badge
- ●Off-domain coverage audit (Wikipedia / Wikidata / G2 / Trustpilot / Reddit) — Otterly only reports visibility, doesn't audit your site
- ●JS-render audit, AI bot access audit, entity-grounding audit
What Otterly markets, in their own framing.
- ·Cheap entry tier — $29/mo for 15 prompts
- ·Country-level segmentation — see how visibility differs in US vs UK vs DE
- ·Looker Studio connector for serious data teams
- ·25k+ users, established brand
Public, observable shortcomings — verifiable on their site.
- ·Lite tier is only 15 prompts — too few to track a real product seriously
- ·Gemini and AI Mode are paid add-ons even at higher tiers ($9–$149/mo extra)
- ·Reporting only — no execution / content generation included
- ·Premium is $489/mo for 400 prompts — competitive but expensive once add-ons stack
- ·No schema or FAQ generation, no article writer
- ·No off-domain coverage audit
- ·You operate in multiple countries and need geo-segmented visibility
- ·Looker Studio is core to your stack
- ·You only need 15 tracked prompts and reporting is enough
- ·You want execution (schema, FAQ, articles) included in the price
- ·You want all engines from $50 with no add-on math
- ·You'd rather have a free public shareable grader than a paid trial
Compare on your own site.
The fastest comparison is your own data. Free 5-engine grade in ~60 seconds, no signup.
GRADE MY BRAND →